Vodafone Analytics

Use advanced location data analytics to improve your business inteligence

For any next generation organisation, using location and mobility insights to better understand your business potential and performance is essential. With the location intelligence our analytics service offers, you will incorporate strong location insights in your decision making processes. Our Vodafone Analytics service uses Big Data which can be used to make decisions about your business and strategy with insights that are gathered from millions of mobile customers.

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Unlock the value of your data

Vodafone Analytics is a platform developed to offer insights to your business and extract value from data. The solution works using Big Data and by analysing telecommunications data based on user geolocation and behaviours, and is delivered by working with our insights and visualisation partner, Carto.

Vodafone Analytics gives you a simple and visual means to discover where and why things happen, as well as future predictions, meaning insight-led decision-making and greater efficiency for businesses of all sizes, industries and sectors.

What's in it for you?

Understand your audience

Better meet customers’ demands by understanding more about how they operate

Informed decision-making

Make the right choices by underpinning your decisions with real-life data

Save costs

Focus your marketing and sales efforts and develop efficiencies

Shape propositions

Data can help you tailor propositions in the best way for your audience

Ready for the future

Focus on what matters - unlock greater innovation by becoming an insight-drive business

Vodafone Analytics Features

The full package

Vodafone Analytics is an end-to-end platform, providing data, insights and helping you to extract the most value

Tailored to your business

Easy configurable for the location intelligence and mobility insights your business needs

Always-on

Our mobile network delivers more data than ever before as mobile device usage grows - across 24 hours a day, 365 days a year

In your industry

Bringing Big Data to Life

Explore our demos to bring to life how Vodafone Analytics could work for your business

Explore a city

Discover the range of insights available within a specific gelocation, such as a city, and understand how this data could benefit your business.

Explore a country

Discover the range of insights available within a specific gelocation, such as a city, and understand how this data could benefit your business.

Vodafone Analytics is run in compliance with applicable privacy laws and regulations and the provided datasets will always be anonymised and aggregated. ‘Anonymised’ means that we don’t use data that allows individuals to be identified or contacted, and ‘aggregated’ means that our reports don’t contain information about individuals, even in anonymised form. You can opt-out of Vodafone Analytics: you will find this information on your local market’s website if Vodafone Analytics has gone live in your market